Born in Caracas in 1964, living in Madrid since 1990.

Third generation photographer, he starts his career by himself at the age of 19, specializing in advertising; obtaining since them numerous awards, such as Cannes Lions, El Sol, LUX, FIAP, One Eyeland Awards, The New York Festival, Clio Awards, London International Awards, El Ojo de Iberoamérica, among others.

He works for major advertising agencies and with customers like, Vodafone, Iberia, Endesa, Peugeot, Opel, Renault, Calle 13 Tv, El País, Movistar, ABC,  Cinfa, Ausonia, Dodot, Leroy Merlín, Playstation, Bankia, Renfe, Samsung, Wizink, BBVA, etc.

His photographs have been used for uncountable advertising campaings worldwide.